Overview of C27
Top Five Reasons to Attend
Your only opportunity every two years to be face-to-face with your customers
In an environment designed for information sharing, feedback gathering, and collaboration.
Be seen where it matters
NEXT is a significant moment for McDonald’s. Own your place in the room. Show your commitment to the System. Be an active part of the conversation.
Maximize your brand exposure and awareness building
Strengthen connections, expand visibility, and solidifying partnerships.
Expose your people to the Canadian System
Be in the room to hear—direct from leadership—the Canadian business plan, and what’s coming NEXT.
Gain direct access to decision makers and Canadian leadership
Deepen your connection. Showcase new products and services. Demonstrate thought leadership.
What’s new
Expanded Sponsorship Packages
C27 offers unique, tiered packages and Final Night Party sponsorship opportunities designed to provide your brand meaningful visibility across the event experience and create memorable moments of engagement with attendees.
Offsite Final Night Party
We’re taking the party on the road this year! 2027 is McDonald’s Canada’s 60th anniversary and we’re going to celebrate in style with an immersive experience at the Liberty Grand, one of Toronto's premier waterfront venues. Unique party sponsorships available!
Experience Floor Open Earlier on Day Two
Experience Floor will open at 9:00 a.m. on Day Two this year, giving you more time to interact with people from across the System. Doors will close early once again at 3:00 p.m. so you can break down your booth earlier and have more time to get ready for the final night party.
Gamification Opportunities
Check back for more info!
WHO ATTENDS
This is the place to be. Your opportunity to interact with the entire System under one roof.
Agenda
Day One
Wednesday, April 28
Day Two
Thursday, April 29